
Simplifying complex financial workflows for first-time business owners
Streamlined invoice creation by 20% through user research
Hi! I'm Amy —


Streamlined invoice creation by 20% through user research

Pitched an original concert concept to Sotheby's, with the penthouse selling within 2 months

Grounded in 25 user interviews and pitched to a judging panel at a 48-hour designathon

WCAG AAA accessible platform for 31,000 displaced residents

Validated through task-based usability testing with 6 participants and SUS scoring
I spent a decade making music feel accessible — on stages in New York, in classrooms in New Zealand. Now I bring that same instinct to product design. My goal is to design experiences that make complicated things feel a little easier.
Read more about me →I've always been curious and enjoy trying new hobbies and tools. Recently I've been learning how to vibe code with Claude and building my first PWA — which turned into a real-time fishing competition leaderboard for my dad's charter business in New Zealand.